Produced an incredible ROI.
What business owner wouldn't want a return of 400% on his marketing dollars? That's not hyperbole. We worked with the client to track every cent we spent on advertising or marketing and then meticulously (yet un-intrusively) interviewed each new client about media consumption habits, what they'd seen, and how exactly they found their way to ITF.
Blended branding with traditional direct marketing.
And they said it couldn't be done! The founders of ITF graduated from the direct marketing school of the esteemed Dan Kennedy. We were able to dial down the rough edges that sometimes accompany that style of marketing and re-package it with a richer, more aesthetic branded look and feel. We still included crystal clear call-to-actions and compelling offers. The results speak for themselves.
We orchestrated a grass roots campaign featuring yard signs, billboards, and radio that had everybody asking the same questions. The best part is that the answers can only be obtained by seeking out ITF, which health-concious individuals have been doing in droves.